At Archos Advisors, we have eleven basic beliefs about innovation and creativity that inform our work:

1. Improvement is not innovation. Improvement makes things better. Innovation makes new things.

2. Innovation is not possible without creativity.

3. Creativity is the necessary precondition for innovation. 

4.  Innovation is an action, but creativity is a state. We do innovation, but only after we are creative.

5. Creativity is a practice. It is not a talent. This distinction is meaningful and crucial.

6. Creativity is developed as a skill only after it is approached as a practice.

7. Innovation can’t be forced. When try to force it, we reduced it to a function of luck at best and we destroy it at worst.

8. Innovation can be invited and helped along by understanding the nature of creativity and its relationship to innovation.

9. While suffering is often associated with creativity, it is merely one of its catalysts. And it is unsustainable. The majority of creativity comes from something closer to joy.

10.  Creation does not come from nothing.  Creation is always a new take on something. We do not pull it out of thin air; rather, we work with existing materials.

11. We are all born with creativity. We just need to access it.

Look for our whitepaper about Innovation our website soon.