OK, so we’re not in a recession. We may get there, or we may yet avoid it. The catch phrase of the moment is “tough times.” This is apparently the current key phrase for slow growth, expensive energy and food commodities, looming inflation, and all the rest. Certainly, tough times present challenges, and can create real harship for real people. And of course, tough times also provide opportunities, for example to trim the fat, get back to the basics, make overdue corrections and adjustments, find new niches and markets, and buy low. But the real opportunity is to shift to or leverage leadership mastery, and get out of excellence once and for all.

Here are two simple facts: First, tough times are cyclical and predictable, even if their timing isn’t; they come with the territory if we are human, alive, and engaged. And second, the real question we face during tough times is this: are we going to slip into mediocrity, can we afford to endure the high costs incurred inside the excellence trap, or are we going to flourish and prosper from mastery? The ironic “gotcha” that we face in the excellecne trap defines the human condition for so many successful people.

Often, it is crises like those we face in tough times that finally force us to face the music and get on with it. If we face it proactively, mastery is ours. If not, then it’s hello high costs and hello mediocrity.

 In tough times, masterful leaders never lower expectations, but they never get rigid (or face any of the other Five Costs or Corruptions of Excellence). They never let fear take over, or confuse ego with vision or commitment. They don’t burn out from depleted effort, or unwisely rely on acumen and expertise. Instead, they face each situation head on and ask, how I can create something new, even if it’s not what I expected? How can I truly innovate? How can I come from my core (or Dynamic Essence) both to add real value and to differentiate? How can I change the game, riding the wave, regardless of the direction it takes? How can I disarm or redefine all apparent threats? And, how can I remain calm and confident while others around me retreat into fear, lowering their expectations, accepting higher costs and lower rewards, and flirting with mediocrity? If a leader has made the Five Shifts to Mastery, and is leading from his or her Dynamic Essence, they will have the answers ready, and will be ready to take decisive action.

Here’s a tip: always remember that anything that claims to tell you specifically “how to manage in tough times” is only valuable at the level of excellence, as cost of entry advice that should be heeded but not become overly-relied upon.  Ultimately, your leadership will be based on your persomal leadership mastery, and that of everyone else in your business.

I can hardly believe it’s been almost a month since I last posted here. My excuse: I’ve been finishing my e-Book, Escape from Excellence. It’s finally complete, and we’re very proud of and excitied by the results.

It’s available for free immediate download right here. You can also check out the information page devoted to it here.

Escape from Excellence, the e-Book, collects in a brief and digestible format, all of our key thinking, experimenting, refining, and applying in real world engagements over the past four years (or twenty five years, depending how you look at it). Who needs the fluff and filler of a 300-page version? The book can be skimmed, but we worked hard to make it reward a close reading; we’ve tried to add value in every idea. And we’ve shared our entire model and all of our major ideas, excepting only those tools we use with our clients. We’ll be expanding on the ideas in the book with more thoughts, examples, and applications in this blog going forward.

We think we’ve created a genuine leadership breakthrough and built a better mousetrap. I could write the endless blog post, but enough said. Please check it out, pass it on, and use it jumpstart your escape from the high costs of excellence to the exponential rewards of Leadership, Enterprise, and Market Mastery. I think we’ve started somethign that will make a huge difference in your costs, rewards, innovation, performance, and enjoyment. And that of your entire company. You can read more here. Or contact us here.

All the best to you.

We’ve heard many definitions of the role of a leader, from maximize shareholder value to groom a successor. We have a definition of Leadership Mastery that we believe will prove revolutionary…

The single most important job of a leader is this: “Discover, release, express, and sustain the Dynamic Essence of your business. This includes yourself, your teams, associates, partners, brands, and markets.” This is the role of the CEO. This is leadership defined, at every level. And you read it first right here.

I could tell countless stories about successful, capable, excellent business leaders who go through their day subtly, quietly, and subconsciously driven by these popular killers of Dynamic Essence:

- Fear: what if things turn out badly?

- Ego: how can I look good?

- The Five Failed Strategies of Excellence: Denial, Toughness, Resignation, Escapism and Balance

- Reliance upon the Virtues of Excellence after having crossed the Falling Point

No successful person wants to admit that fear, ego, etc. play a role in their lives. Isn’t that only for jerks? NO! Fear, ego, the five failed strategies, and over-reliance upon what made us excellent in the first place define the human condition for everybody who has not shifted from excellence to mastery. It is all of us.

The only escape is to discover, release, express, and sustain your Dynamic Essence, and that of your teams, business, partners, brands, and markets. Period.

I’ll say it again. The single most important job of a leader is this: ”Discover, release, express, and sustain the Dynamic Essence of your business. This includes you, your teams, associates, partners, brands, and markets.”

Dynamic Essence is a core concept here at the Escape from Excellence blog. It holds the key to getting past Excellence and reaching Leadership Mastery.

Brands have an essence. Plants have an essence. Aristotle taught us that everything has an essence. Essence is like your DNA, it is uniquely yours. It is the core of you. But we talk about essence as dynamic because, whatever lies at the core of you, your team, your business, your brands, and your markets, it is all about energy and action. It can’t sit still. It must do what it does. It’s nature is to act, do, create. Every major wisdom tradition (spirituality, psychology, science), all over the world and throughout history, has spoken about the creative-action-energy aspect of your essence, each in their own way. Bank on it, they are onto something you need to know about!

Dynamic Essence is the core, identifying, most basic, truth about you.  It is what you bring to everything. So anything that works to undermine it also undermines you, and this can be almost anything. Masters know this. So they devote their entire life, in every moment, to discovering, releasing, expressing, and sustaining this core . Everything else is secondary, because everything necessary to be masterful comes from this. The alternatives are failure, mediocrity, and a life inside the Excellence Trap. So masterful leaders don’t focus on this only while on vacation, or during quiet times, or on alternate Thursdays between six and eight. They do it always. Always. In good times and bad, in simple moments and in times of deep crisis and decision. And they do it no matter what else is going on, or who else is in the room.

Excellence differs from failure and mediocrity most obviously because many people openly and passionately aspire to it. They want the satisfaction excellence brings and the rewards it promises. Excellent people simply have richer lives, get more done, and have more fun. Aspiring to excellence is valued, encouraged and rewarded. No one really says, “I aspire to mediocrity.” Or, “I’m comfortable with failure.” So, even though excellence eventually turns on us and leads us into to the Excellence Trap, it is nevertheless fitting to speak of those habits and practices which can lead us to excellence as virtues.

There is no shortage of advice and opinions about what drives excellence. After studying much of what’s out there, across time and across cultures, and after working with a myriad of clients, we’ve identified five core virtues which truly account for excellence, without reducing or narrowing what excellence actually is or what it requires. 

The Virtues of Excellence are these: effort, proficiency, expertise, commitment, and acumen. If you demonstrate those five consistently then you will achieve excellence. And you will be also well on your way to the Excellence Trap! Let’s discuss these five virtues one by one.

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Imagine two successful leaders. Let’s call one leader S, and the other C. At this time, S is trapped in excellence, while C is in mastery. If excellence and mastery are like apples and oranges, these two will have very little in common. But not so fast; they’re both fruits, both grow on trees, and both start out life similarly. So it is with our two leaders. They share much in common, up to a point. But after that point, S became ensnared in the Excellence Trap, while C evolved to Leadership Mastery.

After the break, an article length case study follows that outlines in detail what the Excellence Trap and Leadership Mastery can look like in the real life of two CEO’s. Both pursued excellence. One became ensnared in the excellence trap, while the other achieved Leadership Mastery.

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We see it all the time. Hardworking, achievement-oriented, capable, and experienced people experiencing the pain in the Excellence Trap. This means enduring the Five Costs of Excellence that add up to the largest hidden cost in business (and in life): Depletion, Compromise, Incrementalism, Misalignment and Egoism. No one likes this very much, so humankind has developed five popular strategies for dealing with it. The problem is, they all fail to deliver us from excellence. In fact, they only make it worse. We call them the Five Failed Strategies of Excellence and will discuss them in detail below.  The good news is this: if you are experiencing the limits of these strategies, you’re ready to escape from excellence and experience Leadership Mastery.

The Five Failed Strategies are these: Denial, Toughness, Acceptance, Escapism, and Balance. Let’s discuss each of them…

Denial says “tune out.” It ignores the reality of the limits, corruptions, and costs experienced in the excellence trap and merely treads water. This is the strategy of the weak.

Toughness says “tough it out.” It merely confronts the problem rather than solves it. Unlike denial, it accepts the reality of the challenge, it just ignores its impact. This is the strategy of the strong but foolish.

Acceptance sees “no way out.” It accepts defeat and diverts attention to focus on future fantasies, exit strategies, and lowered expectations. This is the strategy of the dreamer.

Escapism wants to “drop out.” It leaves the game rather than working to change it. This is the strategy of the quitter.

Balance is a “cop out.” It is the mother of all failed strategies, but very popular these days. If you are “seeking balance,” stop now! You have been sold a bill of goods. Balance juggles everything and accomplishes nothing. It seeks to manage the situation rather than change the game. This is the strategy of the duped.

We can spend a lifetime working with these failed strategies, but the only way to get past the costs of excellence is to escape from excellence, by making the qualitative shift to Leadership Mastery.

Let’s talk about the crucial idea of the Falling Point. This is where the rubber meets the road, or really more like where the poop hits the fan. This explains just how and when the Excellence Trap gets us.

When we surpass the built-in limit of any of the Virtues of Excellence, which inevitably occurs, we reach the Falling Point. When this happens, our lifelong upward arc gradually takes a new direction, and at first we don’t even notice. This is the great irony of being excellent; eventually it bites us, and we don’t know why. But, like a subatomic particle or distant star, we can’t see it directly; we can only “see” it by its effects.

These effects include all the costs and challenges that we observe confronting those hardworking, well- intentioned, capable, successful, and excellent people we mentioned earlier: struggling to achieve the extra 5%, sustain peak performance and innovation, while confronting merely incremental change, marginal outcomes, limited advantage, and inconsistent inspiration, focus, and alignment with values and goals.

The Falling Point is sort of like the point of diminishing returns, except that it is really more like the point of incurring and accruing hidden and unnecessary costs. Big difference.

The moment we reach the Falling Point, on any one of the Virtues, the Corruptions of Excellence set in and the Costs of Excellence come racing behind. This explains why good people aren’t enjoying a life of mastery. And this is precisely what forces the choice between 1. falling back into mediocrity or 2. ascending to mastery, if you’re even fortunate enough to make the choice; most driven people just stick it out in excellence, not knowing what hit them, until the costs become too high. In the meantime, they ride the roller coaster, play the odds, and try to beat the clock, all the while wasting time with the Five Failed Strategies of Excellence.

But take heart, every master was there once. Then they escaped from excellence.

 Remeber this: We don’t cross the Falling Point because we have failed in any way. Quite the opposite. We only cross it if we are excellent! And that is how excellence traps us, every time.

I live for Leadership Mastery, and I invite you to experience it. But what is it?

Let’s start with mastery itself, and what it is not. Mastery isn’t the pinnacle of excellence. You don’t reach it by being most excellent, in Ted-speak. That will only keep you out of mastery. Mastery is different from excellence not in degree, but in kind. Every master knows this; but nobody else seems to be in on the secret. As Charlie Parker said, “Learn all this stuff (to be excellent) and then forget it (to be a master).”

So what is it? Mastery is when performance increases exponentially, while costs fall dramatically. That bears repeating. In mastery, performance increases exponentially, while costs fall dramatically. It accounts for how the best athletes, performers, artists, sages, and even warriors can blow our minds with what they do, inspire us, and serve as iconic frames of reference, while making it look easy, with grace and style. It is what differentiates the best from the rest, decisively.

 But what is Leadership Mastery? This used to be a tough question because, unlike athletes, performers, etc., leaders have not had a vision or path to mastery. So most have been trapped in excellence. The only exception would be if a leader had achieved mastery in another field and translated it somehow to his or her own leadership in an organization. This is extremely rare because most people, if they are masters in a field (for example golf, acting, painting, music, thinking, or inventing) stick to that field; it is their identity.

Like all mastery, Leadership Mastery is defined by exponentially increased performance and dramatically reduced costs. In organizational leadership we see more innovation, alignment, efficiency, sustainability, focus, capacity, integrity, return, growth, and vision, and less struggle for that extra increment of performance, as well as dramatically less of the financial and human costs that characterize the merely excellent organization. The masterful leader aligns more, inspires more, gets it right more often, sees more, creates more, and keeps himself or herself whole in mind, body and spirit in a way that is remarkable to all who observe, follow, or compete with them. They soar high, while appearing relaxed and ready for more. Leaders in Mastery put incremental growth and marginal change, achieved at a high cost, behind them once and for all. And so do their teams, organizations, and partners.

It’s not magic, not a put on. It’s not superhuman. It’s not the result of cutting a deal at the crossroads. But it is rare. And it is teachable and reachable because leaders now have a path to mastery. This blog, my keynote speaking, workshops, and work with clients all focus on doing exactly this. If you are tired of seeing excellent people and organizations pay a high price for incremantal growth and marginal change, you’ve already taken the first step. So welcome!

Let’s stipulate that you, and most of the people you surround yourself with, can rightly be called excellent. As a basic definition, we’ll say that an excellent person is someone did or has had most of the following things:

• Good schools, good grades
• Good jobs
• Top companies
• Strong track record
• Powerful resume
• Significant responsibility
• Hard work
• Wise choices
• Terrific skills
• Commitment to success
• Good opportunities

Here’s the question: if this is so, then why is it that most of these same excellent people still struggle daily with a multitude of limits and a series of vexing challenges? These include sustaining productivity, consistently innovating, maximizing relationships, articulating a differentiating vision, leveraging competitive advantage, keeping it fun, and experiencing exponential increases in business outcomes and personal rewards. Add your own. Why do we settle for incremental change and marginal gains?

Is it just the way things are? Is it just the human condition? I say no! I say something is very wrong with this picture. We know that excellence isn’t enough, and we know that excellence, by its very nature, has built-in limits and unavoidable dynamics that actually contribute to the problem. That’s what makes it a trap. It’s like a Greek tragedy where the audience knows where this is leading, and it isn’t good. Well, the perspective of Mastery is like the audience. We see the trap that excellent people are in, but unlike a Greek audience, we can do something about it.

Here’s a bonus question: Is the entire industry devoted to maximizing success (including leadership development, management training, corporate shrinks, etc.) making a qualitative difference? Obviously not. The limits, challenges, and problems still exist, and the industry designed to help remains in place. Why aren’t the problems solved and the helpers out of business? We believe that it is because until now no one has understood how, why, and even that excellence is a trap, and no one has created a specific path out of the excellence trap and to mastery, specifically for leaders. We have, and we share all of our insights and knowledge about it on this blog. Look for our upcoming e-book, and if you want to access the tools that will help you, your team, and your enterprise make the change from excellence to mastery, you can visit us here.