Escape From Excellence

OK, so we’re not in a recession. We may get there, or we may yet avoid it. The catch phrase of the moment is “tough times.” This is apparently the current key phrase for slow growth, expensive energy and food commodities, looming inflation, and all the rest. Certainly, tough times present challenges, and can create real harship for real people. And of course, tough times also provide opportunities, for example to trim the fat, get back to the basics, make overdue corrections and adjustments, find new niches and markets, and buy low. But the real opportunity is to shift to or leverage leadership mastery, and get out of excellence once and for all.

Here are two simple facts: First, tough times are cyclical and predictable, even if their timing isn’t; they come with the territory if we are human, alive, and engaged. And second, the real question we face during tough times is this: are we going to slip into mediocrity, can we afford to endure the high costs incurred inside the excellence trap, or are we going to flourish and prosper from mastery? The ironic “gotcha” that we face in the excellecne trap defines the human condition for so many successful people.

Often, it is crises like those we face in tough times that finally force us to face the music and get on with it. If we face it proactively, mastery is ours. If not, then it’s hello high costs and hello mediocrity.

 In tough times, masterful leaders never lower expectations, but they never get rigid (or face any of the other Five Costs or Corruptions of Excellence). They never let fear take over, or confuse ego with vision or commitment. They don’t burn out from depleted effort, or unwisely rely on acumen and expertise. Instead, they face each situation head on and ask, how I can create something new, even if it’s not what I expected? How can I truly innovate? How can I come from my core (or Dynamic Essence) both to add real value and to differentiate? How can I change the game, riding the wave, regardless of the direction it takes? How can I disarm or redefine all apparent threats? And, how can I remain calm and confident while others around me retreat into fear, lowering their expectations, accepting higher costs and lower rewards, and flirting with mediocrity? If a leader has made the Five Shifts to Mastery, and is leading from his or her Dynamic Essence, they will have the answers ready, and will be ready to take decisive action.

Here’s a tip: always remember that anything that claims to tell you specifically “how to manage in tough times” is only valuable at the level of excellence, as cost of entry advice that should be heeded but not become overly-relied upon.  Ultimately, your leadership will be based on your persomal leadership mastery, and that of everyone else in your business.

OK, we all know by now that the US economy has evolved over the past few hundred years from agriculture, to manufacturing, to technology, and now to creativity. Apparently, even in this tech-driven era, so much technology work and innovation can be outsourced or replicated globally, that our sustainable core competitive advantage, our national Dynamic Essence, is being labeled “creativity.”

Creativity is challenging because, like math, many people think it’s a specialized skill or, worse, a talent we’re either born with or we’re not. Many people hear, “Creativity Economy,” and think, “Uh-oh, I’m in trouble. That’s not me.” Often their bosses don’t help much, simply saying, “OK people, get creative! Let’s see those ideas!” But while some people are born with an extraordinary capacity for non-linear thinking, most people can learn to be creative. And jazz masters, those masters of our own national home-grown music, can teach us a lot. In fact, if sustainable U.S. prosperity requires us to be creative, then our own jazz musicians are the first place we should look for guidance. Here’s why:

Jazz musicians improvise. They compose on the spot (innovation), play what they hear as soon as they hear it (agility), respond to thier immediate situation (market conditions), listen to what it going on around them (culture and competition), find and express thier own unique voice (branding), do it in a team setting, i.e. a band (organization), and must reach and move a listener (customer). They are walking creativity, always channeling what’s inside into something new. What they do is both extremely creative, and also not unlike what people working to succeed in a creativity economy must do. (By the way, blues, country and rock musician’s also often improvise, but they are less defined by it, and they do it in a less complex context. So let’s stick with the jazz example.).

Here’s how: The best jazz musicians, the real masters, first achieve excellence. Then they escape from excellence. (more…)

Dynamic Essence is a core concept here at the Escape from Excellence blog. It holds the key to getting past Excellence and reaching Leadership Mastery.

Brands have an essence. Plants have an essence. Aristotle taught us that everything has an essence. Essence is like your DNA, it is uniquely yours. It is the core of you. But we talk about essence as dynamic because, whatever lies at the core of you, your team, your business, your brands, and your markets, it is all about energy and action. It can’t sit still. It must do what it does. It’s nature is to act, do, create. Every major wisdom tradition (spirituality, psychology, science), all over the world and throughout history, has spoken about the creative-action-energy aspect of your essence, each in their own way. Bank on it, they are onto something you need to know about!

Dynamic Essence is the core, identifying, most basic, truth about you.  It is what you bring to everything. So anything that works to undermine it also undermines you, and this can be almost anything. Masters know this. So they devote their entire life, in every moment, to discovering, releasing, expressing, and sustaining this core . Everything else is secondary, because everything necessary to be masterful comes from this. The alternatives are failure, mediocrity, and a life inside the Excellence Trap. So masterful leaders don’t focus on this only while on vacation, or during quiet times, or on alternate Thursdays between six and eight. They do it always. Always. In good times and bad, in simple moments and in times of deep crisis and decision. And they do it no matter what else is going on, or who else is in the room.

When the Limits of Excellence are reached, the Virtues of Excellence are transformed into these corruptions. Please remember, they aren’t crimes or “sins;” they aren’t corruptions in that sense. We call them corruptions because, by definition, they take something good (the Five Virtues of Excellence) and dilute it and transform it into something unhealthy and harmful. So when we cross the Falling Point and the corruptions set in, we are guilty of nothing more than pushing ourselves to be excellent. And that’s something to be proud of. The problem is that this is precisely how excellence traps us and holds us back. Here they are:
Entropy
Entropy occurs when the physical and mental limits of Effort are surpassed. It signals a breakdown of the system. This system can refer to a person, a team, or an entire enterprise. So an excellent person, giving his or her all, eventually hit a wall when there’s no more effort to give. Hello Entropy.

Technocracy
Proficiency is merely a cost-of-entry, and it’s the same for everyone. So, when we rely upon proficiency beyond its limit, asking it to somehow differentiate us or drive truly great achievement, we’ve asked it to do what it can’t do. Excellent proficiency may look amazing to a novice, but masters know it’s never the end all. When we make it our focus, it can lead to a cult of capability, or Technocracy. We see this in the athlete who has no grace, the musician who has no taste, the prose stylist who has no ideas. They are like circus performers, and are soon forgotten.

Fixation
Fixation happens when the limits of healthy Commitment are surpassed. Eventually, our priorities, strategies, and organizations become misaligned. We’ve all seen fixated people who like to think they are committed. They mean well, but they have lost the plot. Perhaps they should be committed?

Rigidity
When Expertise is asked to have a vision, which it lacks by definition, Rigidity sets in. Then what we think we know supplants what we actually see, and progress becomes marginal and incremental. We’ve all known people who are great at project or operations management, but lack “the vision thing.” When something doesn’t go the way they’d like, unless they have other resources, skills, and frameworks to draw upon, they often dig in their heels, becoming rigid. They confuse this with expertise, with an assist from commitment. Wrong. It’s ego, plain and simple. The virtue of excellence got corrupted into rigidity, and the cost to themselves, their team, and the enterprise is following right behind.

Cunning
Cunning occurs when the limits of Acumen are reached and strategy is reduced to self-serving tactics. Acumen has an attitude of openness and considers navigation to part of the strategic adventure of business and life. Cunning sets in when that attitude is lost, when facts, information, and the map grow fuzzy. Because nobody has perfect information at all times, cunning is always a temptation.

Let’s start with a useful tool that supports a big idea: you can download a handy summary chart that outlines and expands the information in this blog postby clicking here. Look for the document entitled Costs of Failure, Mediocrity and Excellence.

We always say that mastery, and specifically Leadership Mastery, is different than excellence in kind, not in degree. So today we’ll talk about how excellence differs from failure and mediocrity in degree, not in kind. In other words, excellence is on the same continuum with failure and mediocrity, it’s quantitatively different from them, but not qualitatively different (like mastery is). And so excellence is always threatened with devolving back to mediocrity or even failure. Being excellent means riding a roller coaster.

If you’re excellent, congratulations. Unfortunately, you are now in the Excellence Trap. Excellence is the largest hidden cost in business. I discuss that in detail elsewhere, but here I’ll just show you what excellence looks like at 30,000 feet compared to failure and mediocrity. Here are a few examples… (more…)

Imagine two successful leaders. Let’s call one leader S, and the other C. At this time, S is trapped in excellence, while C is in mastery. If excellence and mastery are like apples and oranges, these two will have very little in common. But not so fast; they’re both fruits, both grow on trees, and both start out life similarly. So it is with our two leaders. They share much in common, up to a point. But after that point, S became ensnared in the Excellence Trap, while C evolved to Leadership Mastery.

After the break, an article length case study follows that outlines in detail what the Excellence Trap and Leadership Mastery can look like in the real life of two CEO’s. Both pursued excellence. One became ensnared in the excellence trap, while the other achieved Leadership Mastery.

(more…)

We see it all the time. Hardworking, achievement-oriented, capable, and experienced people experiencing the pain in the Excellence Trap. This means enduring the Five Costs of Excellence that add up to the largest hidden cost in business (and in life): Depletion, Compromise, Incrementalism, Misalignment and Egoism. No one likes this very much, so humankind has developed five popular strategies for dealing with it. The problem is, they all fail to deliver us from excellence. In fact, they only make it worse. We call them the Five Failed Strategies of Excellence and will discuss them in detail below.  The good news is this: if you are experiencing the limits of these strategies, you’re ready to escape from excellence and experience Leadership Mastery.

The Five Failed Strategies are these: Denial, Toughness, Acceptance, Escapism, and Balance. Let’s discuss each of them…

Denial says “tune out.” It ignores the reality of the limits, corruptions, and costs experienced in the excellence trap and merely treads water. This is the strategy of the weak.

Toughness says “tough it out.” It merely confronts the problem rather than solves it. Unlike denial, it accepts the reality of the challenge, it just ignores its impact. This is the strategy of the strong but foolish.

Acceptance sees “no way out.” It accepts defeat and diverts attention to focus on future fantasies, exit strategies, and lowered expectations. This is the strategy of the dreamer.

Escapism wants to “drop out.” It leaves the game rather than working to change it. This is the strategy of the quitter.

Balance is a “cop out.” It is the mother of all failed strategies, but very popular these days. If you are “seeking balance,” stop now! You have been sold a bill of goods. Balance juggles everything and accomplishes nothing. It seeks to manage the situation rather than change the game. This is the strategy of the duped.

We can spend a lifetime working with these failed strategies, but the only way to get past the costs of excellence is to escape from excellence, by making the qualitative shift to Leadership Mastery.

In my late youth, when it seemed that I prefered reading heavy European books instead of frolicking outside in the sunshine, I once read where Soren Kierkegaard (big deal Danish philosopher) railed against the faults of what he called “the busy man of affairs,” by whom he meant movers and shakers in business and politics. He seemed to think they were all vacant and shallow phonies who stroked their own egos while achieving nothing of value (in his view, the Copenhagen of his day was one big fat bourgeois nightmare). Well, OK, that can be true sometimes, especially when mediocrity dresses up as excellence. But it never rang entirely true to me. Kierkegaard was a giant in many ways, but he wasn’t the most well-adjusted fellow, and even his fans often have to shake their heads sometimes at his emotional foibles (he died of exhaustion and a broken heart after he lost a battle, that he started, in which he attacked, well, basically everybody in town, in print).

Many years later, I learned that Hindu’s believe that all work is good, and necessary. Great news! Take that Kierkegaard! It turns out that burgermeisters and industrialists are people too. The problem is that while it may be all well and good to do the work of a merchant (business person), you have little chance in traditional Indian society to reinvent yourself or escape the mere excellence of your caste of birth. You have to be born a brahmin.

So I wondered (as I do): can there be a business brahmin? Can one be fully integrated and at their best, as a business leader? Short answer: Yes. But you have to escape from the mediocrity and excellence that Kierkegaard so despised, and make the transition to mastery. Then, as Joseph Campbell pointed out, there is nothing in this world more powerful and unstoppable than a fully realized brahmin. Then business isn’t busyness. It has become innovation, creativity, and vision made real for the substantive benefit of all involved. Leadership Mastery is like that.

Let’s talk about the crucial idea of the Falling Point. This is where the rubber meets the road, or really more like where the poop hits the fan. This explains just how and when the Excellence Trap gets us.

When we surpass the built-in limit of any of the Virtues of Excellence, which inevitably occurs, we reach the Falling Point. When this happens, our lifelong upward arc gradually takes a new direction, and at first we don’t even notice. This is the great irony of being excellent; eventually it bites us, and we don’t know why. But, like a subatomic particle or distant star, we can’t see it directly; we can only “see” it by its effects.

These effects include all the costs and challenges that we observe confronting those hardworking, well- intentioned, capable, successful, and excellent people we mentioned earlier: struggling to achieve the extra 5%, sustain peak performance and innovation, while confronting merely incremental change, marginal outcomes, limited advantage, and inconsistent inspiration, focus, and alignment with values and goals.

The Falling Point is sort of like the point of diminishing returns, except that it is really more like the point of incurring and accruing hidden and unnecessary costs. Big difference.

The moment we reach the Falling Point, on any one of the Virtues, the Corruptions of Excellence set in and the Costs of Excellence come racing behind. This explains why good people aren’t enjoying a life of mastery. And this is precisely what forces the choice between 1. falling back into mediocrity or 2. ascending to mastery, if you’re even fortunate enough to make the choice; most driven people just stick it out in excellence, not knowing what hit them, until the costs become too high. In the meantime, they ride the roller coaster, play the odds, and try to beat the clock, all the while wasting time with the Five Failed Strategies of Excellence.

But take heart, every master was there once. Then they escaped from excellence.

 Remeber this: We don’t cross the Falling Point because we have failed in any way. Quite the opposite. We only cross it if we are excellent! And that is how excellence traps us, every time.

We’ve all experienced the joy of watching a young child develop a passion. We see them bonding with one particular toy, banging on a drum without ceasing, dressing up like their hero, playing air guitar, or appearing to be glued to a tennis racket or baseball mitt. Eventually, one parent says, “For Pete’s sake, sign that kid up for some lessons!” Soon after, and usally as a card is about to be swiped, the “discipline talk” happens: “Well junior, (insert hero’s name here) had to work to get where they are. It’s wonderful that you love it, but it takes hard work, mastery of the fundamentals, practice, and discipline.” If the passion is real, the youngster takes this crucial advice to heart and begins the long journey to excellence.

Ah, but once inside excellence, as an adult, the relationship between discipline and passion is reversed. We’ve got the discipline, but passion can be in short supply, particularly when “vocation” and “career” are rarely the same thing. Think about it: We are surrounded by disciplined people who hold both themselves and others accountable to high standards and to an admirable work ethic. And the occasional junior or middle manager will even make quite a show of saying, “I have a passion for (insert business category here). ” But who really believes it? Ninety nine percent of the time it’s a put on, a crock, BS on toast. It fools no one, except maybe them. Many people trapped in excellence, meaning most of us, can say “I love my job” but then fantasize about exit strategies, seek compensatory rewards, and play the lottery anyway!

No, in business, we are mistaken if we assume that we and our people generate and sustain passion by looking forward to our paycheck, benefits, perks, prestige, and even our generalized passion for winning. That’s the Excellence Trap in action. Passion has to come from somewhere deeper, and Leadership Mastery unleashes it. A leader in mastery will overcome the narrow and shallow focus on discipline (and effort, skill, etc), to realize that the true driver of greatness for a leader, a team, and an entire enterprise, is the kind of passion that comes from the gut, the core, the soul. And this from each person, from the culture, and even from the market and the brands. As senior leaders, we need to connect with that passion, and help others to do the same. Otherwise, leadership mastery, enterprise mastery, and market mastery will elude us, and we will struggle for marginal advantage inside the Excellence Trap. So here’s to passion, and to profits. And here’s to finding both!