Every brand faces unique challenges. So every Archos engagement delivers unique solutions. This is where we start; then we customize to your needs.
1. Assessment
Our assessment stage has two clear goals: 1) Assess your brand against the profile of the Dynamic Brand and identify deficits; and 2) Ensure that our work is targeted directly at your strongest brand marketing priorities and current business challenges as you identify them. With these in hand, we can create a unique Archos Dynamic Roadmap to chart the path to success.
Archos Assessment Toolkit (Click here)
1. Archos Dynamic Brand Diagnosis™
2. Dynamic Roadmap™
We develop a roadmap to success, drawing upon the Archos frameworks and tools that best meet your needs. No two engagements are the same. The Dynamic Roadmap™ will emphasize the aspects of Insight, Ideas, Integration or Alignment that are most pressing and identify where our breakthrough frameworks and tools can have the greatest impact. Together we establish scope and structure of work and set goals.
3. Dynamic Brand™
This is the core of our brand strategy work. We provide innovative breakthrough frameworks and tools for each of the four drivers that when taken together reinvent brand strategy and brand marketing for a new era. Sometimes a client needs dramatically better insight and ideas, or a better strategy. At other times they need help improving integration and alignment in a way that their agencies and brand consultants are not at all prepared to deliver. And sometimes they need all of the above. In each case we work with you to balance your pressing needs with a larger movement to migrate to a fully Dynamic Brand™.
Insight
Data, never more available and reliable, is only as good as the insights it provides to those who know how to discover and create stories that build a future. And most brand owners and agents are laboring under outdated assumptions and using outdated models and tools. We reinvent the process of discovery, delivering stronger inputs more suitable to the digital and networked age. It starts with entirely new approaches to understanding the consumer, competition, culture, and brand.
Archos Insight Toolkit (Click Here)
Ideas
All business starts as an idea and remains an idea. And brands are the expression of that idea in the real world. And in the digital and networked world, users themselves participate in or are the source of these ideas. Outdated rational, emotional, behavioral, and positioning models won’t get us there. We reinvent strategy based upon brand mapping and story-making.
Archos Ideas Toolkit (Click Here)
Integration
Integration is not about rigid or total consistency. In the digital world, that’s a recipe for disaster. Rather, it is about similarity and synergy in every team, with every partner, in every program, and in every program. And, after decades of false starts and broken promises, the time has come for real integration: grounded in strategy, flexible, connected.
Archos Integration Toolkit (Click Here)
2. Dynamic Emergence Sessions™
Alignment
In the digital era, transparency and networks demand that brands cannot afford anything less than real and meaningful alignment between company, brand and partner and consumer behavior, expectations and values. We bring tools unique in our space to drive alignment.
Archos Alignment Toolkit (Click Here)
3. Responsibility Stakeholder™ Mapping
4. Four Ethical Types™ Assessment