Positioning, architecture, messaging, segmentation are still the business of brand strategy, but these age-old brand problems have morphed into an entirely new set of challenges that every brand owner, from the C-suite to the front line and beyond, must embrace:
- Aligning company, brand, and consumer actions and expectations for success in the new era of maximum transparency
- Moving past static positioning to Dynamic Brand mapping
- Finding dynamic narratives and talking points that drive relationship at every point of contact
- Remaking strategy to be more emergent
- Making the most of flexible new tools without losing focus
- Achieving integration across multiple channels and vendor relationships
- Anticipating customers’ most powerful desires in a world of infinite change and choice
Solving these problems requires more than experience and smarts; it requires a reinvention. So all of Archos’ frameworks, tools, and capabilities are focused on solving these current pressing problems for our clients. Yes, we can solve pretty much any traditional brand strategy problem you throw at us, but we focus on these hard new ones and concentrate on providing big value and big change. Test us.
Below are just a few of the problems we solve, focusing on the now. Please contact us to discuss your own.
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Maximizing Success in the Digital and networked Era
Create clear strategic best practices for transitioning to the digital economy
Replace outdated, top-down, rigid strategy with flexible, responsive, emergent strategy
Facilitate and leverage maximum participation in brand story making among employees, partners, users, and influentials
Maximize alignment and efficiency of all agencies and partners
Build a robust, responsive, and media-neutral brand strategy function apart from traditional and outdated agency relationships
Transition from brand management to brand making
Transition from brand messages to brand stories
Ensure key players understand brands not as the face of the business, but as the business itself
Ensure that all tactical actions, no matter how timely and new, have a strategic purpose and direction
Reduce Waste and Hidden Costs
Overcome commodity pressure on margins in research, strategy, products, and programs
Transform turf wars and silos within and between teams, agencies, and partners
Ensure that ideas grow rather than shrink as the number of people touching them increases
Reduce wasted and redundant effort and hidden costs within and among agencies and partners
Ensure that tactics and programs live up to insight and ideas
Identify and close all brand ghettos that “manage" a brand detached from the C-suite, organizational culture, HR, consumer culture, etc
Transform or replace linear processes that undermine innovation and responsiveness
Source and facilitate innovation from every source: experts, stakeholders, crowds
Overcome insidious adhocracy that dilutes focus and wastes resources
Increase Revenue
Discover and leverage new sources of brand equity and opportunity
Make innovation intentional and consistent, not sporadic or accidental
Create new brand stories across new and far flung markets
Take your brand to the next great stage of development
Refresh brand architecture, product portfolio, or market dynamics
Get better insights, better ideas and better execution
Create resilient brands that support higher margins and flourish in crises
Migrate from a loyalty mindset to a relationship mindset
Strengthen Brand Relationships
Create brand mavens and zealots at every touch-point
Ensure that all brand owners and stewards are thoroughly immersed in the brand story and able to contribute to it
Increase breadth and depth of relationships via interaction and participation
Forsake messages for talking points and conversation
Invite and facilitate ongoing consumer involvement in program development
Remove any disconnect between company, brand, and consumers regarding behavior, expectations and values
Embed a culture or responsibility and transparency
Build programs that focus on involvement by consumers rather than on acceptance by consumers
Embed a brand driven culture that comprises products, services, culture, and action